Turning strategy into impact – for people, business, and society
Our team of strategists, behavioral scientists, designers and digital experts combine diverse expertise to help organisations develop and grow. Together we are building resilient strategies that shape the future of business and sport organisations.
At 10ere, we specialise in development of strategies and behavioral design. We help also clients drive positive behavior change, enhance engagement, and develop tech solutions to support their goals.
Our goal is to create lasting value for individuals and organisations by fostering long-term growth. We innovate, collaborate and deliver actionable strategies that drive real, measurable change.
Have questions or looking to explore new possibilities? Reach out to discuss how we can help you achieve your goals, and we’ll get back to you promptly.
Services
For sport organizations →
We support clubs, federations, and sport-driven initiatives in developing sustainable strategies that build engagement, strengthen partnerships, and increase social impact. From materiality analysis, benchmarks, sponsorship strategies to sustainability work and reporting – we provide structure, insight, and tools that turn visions into reality.
For companies & other organizations →
Sustainability Reporting
We are specialists in sustainability reporting for sports organisations. Our work are based on, among other things, the Global Reporting Initiative and CSRD.
We deliver materiality analysis, collect and analyze data to develop strategies and detailed sustainability reports, highlighting important insights and tracking your progress. We help you understand why reporting is important and shape the report so that both stakeholders and the business community can relate to it.
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Showing, in a transparent way, the effect your organisation has in different areas is a central part of sustainability work. We are specialists in sustainability reporting for sports organisations and are based on, among other things, the Global Reporting Initiative when we create structures for your reporting. We help you understand why reporting is important and shape the report so that both stakeholders and the business community can relate to it.
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Showing, in a transparent way, the effect your organisation has in different areas is a central part of sustainability work. We are specialists in sustainability reporting for sports organisations and are based on, among other things, the Global Reporting Initiative when we create structures for your reporting. We help you understand why reporting is important and shape the report so that both stakeholders and the business community can relate to it.
Sustainable Partnerships
We have many years experience of helping businesses and sport organisations to develop strategically important sustainability areas, which can form a basis for long-term partnerships with the business community – built on a common will to contribute to a sustainable society.
We help businesses, non-profit organizations, and public actors drive change through behavioral design. By combining insights into human behavior with strategic sustainability work and clear communication, we develop solutions that engage, transform, and create measurable impact – both internally and externally.
Work
Swedish Football Federation (SvFF) • Swedish Elite Football Women (EFD) • Fryshuset • IFK Göteborg • Malmö Redhawks • Goodsport Foundation • ISP Sport Marketing • Karolinska University Hospital • Parasport Stockholm • Swedish Football Federation (SvFF) • Swedish Elite Football Women (EFD) • Fryshuset • IFK Göteborg • Malmö Redhawks • Goodsport • ISP Sport Marketing • Karolinska University Hospital • Parasport Stockholm • Swedish Football Federation (SvFF) • Swedish Elite Football Women (EFD) • Fryshuset • IFK Göteborg • Malmö Redhawks • Goodsport • ISP Sport Marketing • Karolinska University Hospital • Parasport Stockholm • Swedish Football Federation (SvFF) • Swedish Elite Football Women (EFD) • Fryshuset • IFK Göteborg • Malmö Redhawks • Goodsport • ISP Sport Marketing • Karolinska University Hospital • Parasport Stockholm •
We have provided strategies, reporting, analysis and advisory services to leading organizations in sports and business. Leveraging our expertise in human behavior, we have also supported companies in gaining deeper insights into their target audiences – while offering practical solutions to positively influence them.
About
Our Story
Founded in 2020, 10ere began with a vision to explore how sports and business can collaborate to create a more sustainable society. Today, our focus has expanded significantly. Our team includes business strategists, behavioral scientists, graphic designers, and digital experts working across a range of industries. We have experience with NGOs, startups in healthcare, education, and FinTech, as well as sports organizations.
Our mission is to drive sustainable, impactful change that benefits individuals, businesses, and society –regardless of the field.
Our mission is to drive sustainable, impactful change that benefits individuals, businesses, and society –regardless of the field.
The Team
Our versatile team has extensive experience of working with sustainability, gender equality, applied behavioral science for sound behaviors, but also graphic design and tech development. Together with our broad network, we can tailor a strong team with the skills you need.
Isabelle Widmark
Co-Founder / CEO
Co-Founder / CEO
Stefan Bärlin
Co-Founder / Strategic Partnerships
Co-Founder / Strategic Partnerships
Beatrice Widmark
Applied Behavioral Scientist
Applied Behavioral Scientist
Our Story
Founded in 2020, 10ere began with a vision to explore how sports and business can collaborate to create a more sustainable society. Today, our focus has expanded significantly. Our team includes business strategists, behavioral scientists, graphic designers, and digital experts working across a range of industries. We have experience with NGOs, startups in healthcare, education, and FinTech, as well as sports organizations.
Our mission is to drive sustainable, impactful change that benefits individuals, businesses, and society –regardless of the field.
Our mission is to drive sustainable, impactful change that benefits individuals, businesses, and society –regardless of the field.
The Team
Our versatile team has extensive experience of working with sustainability, gender equality, applied behavioral science for sound behaviors, but also graphic design and tech development. Together with our broad network, we can tailor a strong team with the skills you need.
Isabelle Widmark
Co-Founder / CEO
Co-Founder / CEO
Stefan Bärlin
Co-Founder / Strategic Partnerships
Co-Founder / Strategic Partnerships
Beatrice Widmark
Applied Behavioral Scientist
Applied Behavioral Scientist
Why strategy matters
When we talk about sustainability, we refer to the three key pillars: social, economic, and environmental. Genuine commitment to these areas is essential, but we also recognize that no one can do everything. Long-term success comes from working strategically and tailoring efforts to your organization’s unique conditions. That’s why we focus on a holistic approach, prioritizing impactful actions over small, short-term measures.
Understanding human behavior is central to achieving sustainability goals. Behavioral science helps us uncover why people act the way they do and how to influence positive behavior change. By combining our expertise in this field with a sustainability framework, we help organizations move from strategy to tangible action, creating meaningful change across the business. We also work to guide your customers, aligning their behaviors with both your business goals and their personal benefit and wellbeing.
Understanding human behavior is central to achieving sustainability goals. Behavioral science helps us uncover why people act the way they do and how to influence positive behavior change. By combining our expertise in this field with a sustainability framework, we help organizations move from strategy to tangible action, creating meaningful change across the business. We also work to guide your customers, aligning their behaviors with both your business goals and their personal benefit and wellbeing.